The Value of Google Ads vs Social Ads
When people think of online marketing, they think of Google Ads and social media marketing. Businesses have found great success with both, though each has benefits and drawbacks. A lot of companies pursue both avenues with equal enthusiasm. However, most discover that one or the other is a better fit for their business advertising strategy. In cases where both options work well, pay-per-click (PPC) might determine which one a business leans into. A PPC platform comparison will show which option gives you more for less. The value of Google Ads vs social ads also depends on what you’re looking for. Google Ads is an awesome option if you want to grab the attention of people who are actively searching for businesses like yours. There are even multiple formatting options: Search, Display, Shopping, and Video are just a few. The best aspect of Google Ads, however, is the broad reach.
Powerful Social Media Advertising
Many web surfers spend an enormous amount of time using social media as a source of news, socialization, and entertainment. Social media ads can come in formats like text, video, or even interactive quizzes and polls. Community building is another amazing option with social media, and it’s enhanced by users’ ability to share content organically. Influencer marketing is popular, too. These sites make targeting specific market segments easy, allowing you to direct ads to web surfers based on all of the following:
- Demographics: You can target based on age, gender, field of employment, income, education, and more. For example, if you wanted to target college-educated parents in their thirties, social media ads would accommodate that with ease.
- Interests: Social media is one of the most popular avenues for people to discuss and follow their hobbies, which makes it simple to find users with specific interests.
- Geography: Whether you’re targeting residents of a little town or people the world over, social media ads can do it.
- Behaviour: You can direct ads toward people who’ve engaged in promising behaviours—for instance, making purchases that indicate an interest in businesses like yours.
- Similarities: Social media, more than any other marketing option, simplifies efforts to find people who are similar to your current customers.
Prioritize Your Business Advertising Strategy
Your business goals should inform your choice of paid search vs paid social ads. Before you move forward with ads, consider your product or service, your budget, the characteristics of your ideal audience, and your marketing goals. Do you want people to click an ad and buy immediately? Do you want to build brand awareness? Are you looking to educate people about your offerings? Maybe you want to do it all. There are no wrong answers to those questions, but you do need to have the answers before taking action. Getting advertising strategy tips from online marketing experts can help you here.
Comparing Performance Metrics
It’s wise to dip your toes into both Google Ads and social media ads. Once you do, you’ll have the information you need to determine which is better for your business. Both options provide data about click-through rates, conversion rates, customer acquisition costs, and more. Navigating analytics tools can be a challenge, especially if you opt to use multiple social media sites. Numerous third-party analytics tools exist to help, but a lot of entrepreneurs trust online advertising professionals to juggle the complex tools and data required for successful internet marketing.
