When it comes to Internet marketing, knowing what you should do for your business can be complicated.
Part of what ROI Web Marketing does is simplify the strategies and technologies that you need as a business owner and honestly guide you what is absolutely essential and what’s a nice to have.
Download 3 Easy Steps to Internet Marketing Success
Or keep reading as I explain how simple Internet marketing really can be when you break it down to what you need as a business owner.
Step 1: Develop a Highly Converting Website
What do I mean by a high quality website that converts? Well, a high quality website would include a responsive or mobile friendly website so that users on all devices can view your website properly. Your website should impress the visitor and have the right message and call to action.
1. A: Quality Website & Hosting
The quality of your website and your page speed will directly reflect if visitors will convert into buyers. Ensure that your web hosting company isn’t holding your website speed back and costing you sales.
1. B: Special Offer or Hook
Offering website visitors something so that they will take action is a big part of how effective your Internet marketing will be.
1. C: Conversion Strategy
How do you plan on getting lead information from your website? Have them fill out a form to get you their information. Follow up with these leads as soon as possible. These are people looking to buy now.
Step 2: Increase Leads and Website Visitors
Now that you have a great website with the proper messaging, it’s time to let people know about it and attract new buyers.
2. A: Search Engine Optimization
Get more leads through people searching for your ideal keywords via Google. This is the process of updating your website and increasing your website popularity with Google so that you will have top ranking keywords that describe your business.
2. B: Paid Advertising
Receive guaranteed traffic by including ads on Google’s search pages. This is pay per click advertising. You only pay when someone clicks on your ad. This means guaranteed traffic to your website with keywords that we hand pick.
2. A: Social Media
Harness the power of social media marketing to get people from social networks to your website.
Step 3: Increase Loyalty and Followers
Retain customers to buy from you again and again using the following methods.
3. A: Email Database & Email Marketing
Include on your website a signup box with enticing freebies or coupons to gain permission to email clients or potential clients. Every download of your information is a new lead. Treat them as such and send out regular email marketing campaigns.
3. B: Google AdWords Remarketing
Advertisement that targets visitors that have been to your website. Remind people who have already checked your website that you exist and bring them back to your website. Often to make a sale you need 3-7 touch points. Remarketing acts as one of those touch points.
3. C: Social Media Marketing
Gain more likes or followers to re-sell to them consistently. Facebook also has what they call Retargeting. This is equivalent to Google Remarketing and you can remind visitors to your website via Facebook to come back to your website and purchase or inquire. Ensuring that you are top of mind for your ideal clients will convert you more sales.
Want more customers? Try Internet marketing today with ROI Web Marketing.
New local leads, extreme website exposure and powerful customer retention.
We have proven marketing strategies to improve and increase website conversions, website visitors and customer loyalty.
