Digital Marketing + Accessibility = Success
Web accessibility—the design of websites that anyone can use regardless of challenges like disability or slow internet connection—is a critical but often ignored aspect of internet marketing. The online landscape is full of videos without optional subtitles, websites with confusing layouts, and beautiful but impractical web pages that take forever to load when connectivity is slow.
That’s a big problem. Potential customers won’t become actual customers if you make them work for it. Instead, they’ll receive a clear message that their business doesn’t matter to you, and they’ll find a different company to meet their needs. Creating truly accessible marketing materials can be challenging, though. It’s easy to miss critical accessibility features. If you prioritize them, you’ll entice a segment of the market that some of your competitors overlook. Studies show that websites with top-notch accessibility features can experience huge increases in traffic and conversions.
SEO Services From Web Accessibility Experts
The list of accessibility considerations is long, so business owners need SEO services from people who know the landscape. Here are just some examples of accessibility features that good web marketing should include:
- Image alt-text that describes visuals for sight-impaired users
- Flexible text sizing that maintains clarity when zoomed in
- Generous or unlimited form submission timeframes for users who type slowly
- Text-to-background color schemes optimized for easy reading
- Self-explanatory link text that previews the linked content
- Full site navigation options for users relying solely on keyboards
- Logical heading hierarchy supporting efficient screen reader navigation
- Audio descriptions and text alternatives for multimedia content
- Uniform page layouts fostering predictable site exploration
- Elimination of rapidly flashing visuals to prevent seizure risks
- Assistive technology-friendly labels for interactive site elements
- Adaptable text size that preserves layout and functionality
- Ample text spacing and paragraph division for enhanced legibility
- User-friendly error notifications with clear resolution instructions
- Quick-access links allowing users to jump past recurring page elements
A subpar SEO company might ignore some or all of the vital features listed above without even knowing it. That’s especially true when considering that disabilities can vary so widely. It’s difficult for someone without true expertise in SEO services to make sure that marketing materials address every type of disability need. Mobile interfaces and slow connectivity present additional challenges, which are particularly important to address when considering that over 50% of internet traffic comes from mobile users.
An SEO Company With Specialists Who Understand Accessibility
At ROI Web Marketing, we understand the importance of complete web accessibility. That’s great for disabled web surfers, and it can also garner praise from people who prioritize a brand’s values when deciding where to spend money. Widening your customer base while improving your brand reputation is invaluable.
Our digital marketing agency has worked with companies to create campaigns that grab and keep the attention of potential customers regardless of disability status. We’ve constructed creative, successful marketing campaigns and materials that express a company’s core message and values while taking accessibility into account.
