At ROI Web Marketing, we’ve been marketing for healthcare clinics & spas for over 10+ years now. This article compiles the top 10 digital marketing tips for healthcare clinics & spas.
1. Google Ads for Title Keywords
Google ads are the #1 way of attracting new customers to your clinic. Google ads are a pay per click model where you only pay when someone clicks on your ad. This gives you guaranteed traffic to your website. Depending on how dense the population is surrounding your clinic you may only need to target up to 3 km – 5 km radius around your clinic. There is a way that Google ads can show ads only to this distance from your clinic. You may have people coming in from farther away but for paid ads we want to target the low hanging fruit first.
The strategy for keywords that works the best is to target the keywords that describe the title of the practitioner along with the city you are in. For example, “Chiropractor Vancouver”, “Physiotherapist Vancouver”. People also search for “near me” keywords. “Chiropractor near me” or “Physiotherapist near me”. Make sure that those keywords are included in your campaigns.
2. Microsoft Ads
Microsoft Ads are a great way to be found online. Generally speaking, Google Ads is your primary source of search engine marketing. Once you get results from Google you can duplicate your campaign onto Microsoft Ads and run ads here. Microsoft ads are also pay per click marketing campaigns just like Google Ads. We recommend spending more on Google than you do with Microsoft. For example, if you are spending $1000/month in Google Ads you may want to try spending $500-$600/month on Microsoft Ads.
3. Encourage Reviews and Testimonials
Positive reviews can significantly influence potential clients. Encourage satisfied customers to leave feedback on popular platforms like Google and Facebook. Display these testimonials prominently on your website and social media channels. Google Business Profile has a link you can share to encourage reviews.
4. Landing Pages for Location
In order to be found in Google search you may want to create city based landing pages for each of the services / practitioners you have in your clinic. These landing pages would describe your clinic as well as the services you provide and highlight the location you are in. This would help you be found organically. For example: Chiropractor Vancouver or Physiotherapist Vancouver.
5. Email Audience Building Download
Having a regular newsletter is a great way of engaging your target audience. In order to build up your email following it’s recommended to have a free download or graphic enhanced PDF to give someone for free on your website. The user subscribes to your newsletter and in turn they receive this free welcome download. The content could be featuring the practitioner services that you offer in your clinic. For example, Top 5 Tips to Reduce Pain. The download could feature the 5 different services your clinic offers to help reduce pain.
6. Why Your Company?
In order to speak to your target audience you’ll want to write content about what makes your clinic unique. Create 5 bullet points about your clinic that differentiates or reasons why someone should pick your clinic over your competitors. For example, are you a multidisciplinary clinic offering various practitioner services? Are you open 7 days a week? Do you offer direct billing? Conveniently located near a train? These are key factors that can be included in this reason for your company area. Display this on the homepage and the about page of your website. These are the two most visited pages on your website. You’ll want this content to be in highly visible areas of your website.
7. Individual Pages for Methodologies & Services
In order for your website to rank higher in organic search you’ll want to add more pages to your website beyond the title services offered. The more pages you add to your website the more entry points Google has to index you in their search results. You can combine keywords into one page if you like or if a service has enough of a difference in keywords or theme, it deserves to have its own dedicated page.
If you offer the following methodologies or services these can be dedicated pages on your website:
- TMJ
- Active release techniques
- Motor Vehicle Accidents
- Sports Injuries
- Active Rehabilitation
- Ergonomic Assessments
- Orthotics
- Compression Hosiery
- IMS
- Cold Laser Therapy
- Shockwave
- Cupping
- GaitScan
- Vestibular Rehabilitation
- Concussions
- & More
8. Social Media Posting To Promote the Blog Posts
Everytime you post a blog to your website you’ll want to promote those blog posts. Post your blog on each of your social media channels and link to it from ones that allow links (Facebook & LinkedIn). The more people who like, comment or share these posts will help increase your organic SEO. To give your post a better chance we recommend boosting your post on Facebook even for $25/post to give this post more exposure. This will help increase your organic SEO if you do this correctly.
9. Blog Posts
A great way to show that your clinic is active and experts in your industry is to blog at least once per month. The topics should be related to your ideal target audience and showcase your expertise in your industry. Keep the topics light and welcoming. Use a content marketing strategy to organize your blog post ideas and topics.
10. Custom Photography
When building a new website or enhancing an existing one you’ll want to consider custom photography. A lot of websites use stock photography and that just isn’t the best way to show your clinic is serious about marketing. Custom photography can go a long way in converting the website visitor into booking an appointment with you. The more photos of your clinic and team, the better chance you’ll make the visitor comfortable in booking an appointment with you.
Conclusion
At ROI Web Marketing, our decade-plus experience in marketing for healthcare clinics and spas has equipped us with invaluable insights and successful strategies. This article presents a curated list of the top ten digital marketing tips designed to elevate your clinic or spa’s digital presence and enhance client engagement.
From leveraging custom photography to showcase your unique facilities to harnessing the power of Google Ads for targeted client acquisition, each tip has been proven effective through our extensive work in the sector. By integrating these strategies, you can improve your online visibility, attract more clients, and provide an unmatched level of service that sets you apart from the competition.
Remember, in the digital age, your online footprint is as crucial as the physical experience you offer. By adopting these expert tips, you’re not just marketing your services; you’re enhancing the overall client journey and building lasting relationships.
